Branding
Alpha
Alpha is a coworking space brand built on the concept “Geometric makes productivity.” Its CI design is sleek, flat, and bold, using geometric shapes to reflect productivity.
Corporate Identity Design
A blurred coworking space with modern, geometric furniture features a large Alpha brand logo and website navigation buttons for booking and contact displayed on screen.
The Challenge
Many coworking brands look alike, lacking a strong visual identity that communicates clarity and productivity.
The Solution
Alpha’s bold geometric identity creates a distinct, modern look that inspires focus and positions the brand as a creative yet productive workspace.
Project Details
My Roles
CI designer
Timeline
2 weeks
Tools Used
Illustrator
Photoshop
Visual
Showcase
Matte white
#F2F2F2
Golden marguerite
#F9AE46
Matte black
#363331
Geometric abstract pattern with yellow and black shapes including circles, triangles, and squares. The design is symmetrical and modern in tone.
Black lanyard with a modern ID badge in a black holder. The badge has an orange and white design with geometric shapes and "Alpha" logo, emitting a sleek, professional vibe.
Modern workspace with colorful seating, a bold "ALPHA" sign, and vibrant artwork, featuring a welcoming, creative atmosphere.